The Team Behind You
As you can imagine of the company founder, Nanci has lived and breathed media and marketing her entire career. Prior to opening the doors of Longworth in 2007, she served as Senior Vice President of Client Services for ja&g, a regional agency out of Cincinnati, Ohio.
While at ja&g, she opened and managed their Indianapolis and St. Petersburg, FL offices. Nanci’s accounts included The Kroger Company’s Indianapolis, Atlanta and Memphis divisions representing 28 markets; QFC (Kroger’s west coast brand) in Seattle; and the national Eckerd Drug account, whose footprint covered the Midwest, Southeast and East Coast regions.
Prior to that, Nanci directed media for 140 stores in McDonald’s Indianapolis Region while at Bandy Carroll Hellige. She even earned a media degree from “Hamburger University” in Oakbrook, IL., the fast-food giant’s prestigious world-wide management training center.
Experience that led her to the Kroger, Eckerd and McDonald’s brands included her role as Associate Media Director for Pearson Crahan and Fletcher where she worked on retail, healthcare, media, casual dining, service and entertainment accounts.
Nanci developed a client perspective from her tenure as Vice President of “The Ad Workshop,” an in-house agency for Preston Safeway Foods, a local 13-store grocery chain. She sees this perspective as one of her most valuable assets in serving her clients today.
When she’s not helping businesses succeed, Nanci loves nothing more than trail riding and camping with her Missouri Fox Trotter. From beaches to mountains, Nanci is happiest on horseback.
1 – The number of horses, horse trailers and pickup trucks she owns
2,600 – Drug stores in the chain that used her media management services
2 – Number of grandchildren and special dogs
13.1 – miles run in half marathons
7 – Her lucky number and the number of associates at Longworth
0 – Number of times she’s “hit the dirt” while riding
Becca brings two degrees and varied experiences to Longworth. From the University of Illinois, she earned a Bachelor of Science in Business Administration. She also holds a Master of Arts in Teaching, Elementary Education from National Louis University in Chicago. She jokingly claims that her experiences as an elementary school teacher did more to prepare her to deal with her colleagues and clients in media than her business degree ever did.
Her first media job was with GSD&M in Chicago, where she advanced from Assistant Media Buyer to National Broadcast Planner in just three years and worked on national accounts, including: AARP, AT&T, MasterCard, Popeyes, the US Air Force and so on. That led to a position as Media Supervisor at Chicago’s Spark Communications, where she not only supervised and trained associates, but also negotiated and managed media buys for national brands, such as CiCi’s Pizza, Dairy Queen, Delta Faucets and Famous Footwear. Becca joined Longworth in early 2017.
When she isn’t working, you can find Becca biking the Monon Trail, indulging in her three favorite foods (sushi, shrimp or scallops), or cheering on the Illini or Buckeyes with her daughter, Madelyn, and husband, Nick.
4.0 – Her GPA at National Louis University
27 – Number of stories she rappelled down a high-rise building in Chicago for charity
1 – Number of twin sisters she has
6,733 – Number of shrimp she consumes every holiday
13.1 – Number of miles she ran in the 500 Festival Mini Marathon. The one time she ran it.
Wendy brings more than twenty years of professional experience and a blue-chip roster of client experience to Longworth. From Leo Burnett in Chicago to EchoPoint Media in Indianapolis, Wendy has worked the markets of the Midwest for clients ranging from Coca-Cola, to Procter & Gamble, to Steak n’ Shake (just to name a few).
She has a meticulous attention to detail and a gift for analysis and relationship building that have made her an invaluable part of the team since joining us in 2012.
Her passion for nature, the world, and her desire to see it all first-hand have focused her free time on travel and hiking, which she enjoys with her two daughters, Ellery and Keeley, and husband, Carl.
18,956 – The number of pints she poured while spending a college summer in Weymouth, Dorset on the south coast of England
9 – The number of 500 Festival Mini Marathons she’s finished
7 (and counting) – Number of media channels mastered, including: Television, Radio, Cable, Outdoor, Digital, Transit and Print
2 – Number of mountains climbed in two years
1 – The number of Spartan Races she’s run with around 5 miles of trails and 20+ obstacles along the route
Tracy graduated from Indiana University with a degree in Telecommunications. She has worked on a variety of local, regional and national accounts from healthcare, residential/corporate real estate, consumer electronics, restaurant and banking.
Her first media job was with Stone & Simons Advertising, where she managed television and radio spot buying for Hardee’s. A few years later, she joined Finish Line, Inc. as media manager, handling brands such as NIKE, Reebok, Sketchers, Adidas, Puma and Asics. Prior to joining Longworth in 2008, Tracy partnered with Bob Thomas Dealerships with media responsibilities for their four markets.
Outside of work, Tracy spends A LOT of time cheering on her children at a variety of sporting events: soccer, softball, and lacrosse. She also enjoys jogging, biking, reading and traveling, particularly to a beach.
30 – Markets she’s managed, to date
2 – Number of children, Dylan and Gabby, with her husband, Ryan
9 – 500 Festival Mini Marathons completed
5 – Adventure Races Completed (won one with the family!)
4 – Years as an IU cheerleader – including the 1987 NCAA National Championship basketball team
Cynthia has more than 30 years advertising agency experience. For 25 of those years, she served as Executive Vice President/Media Director and Partner of Pearson McMahon Fletcher England, where she was the pivotal media strategist on the hhgregg team, that helped grow the business from 5 to 80 stores. Additionally, she used her consumer marketing talents to plan and negotiate media for Pizza Hut, Arby’s, Wheaton World Wide Moving, L. S. Ayres Department Stores, Merchants National Bank, Noble Roman’s Pizza, and Duke Energy.
As a lifelong resident of Indianapolis, Cynthia is married with 4 children and one grandson, for now. As a Pisces, she has a passion for water and enjoys spending her free time on Lake Wawasee; boating, swimming, and waterskiing.
75 – Electronic and Appliance stores successfully opened and served during her tenure on the hhgregg team
6 – Golden retrievers loved (and counting)
32 – Markets planned and purchased, to date
7 – Number of 500 Festival Mini Marathons successes
2 – Daughters and sons (2 of each)
463 – Swim suits purchased, so far, to enjoy Lake Wawasee
John brings a unique combination of experiences to Longworth. His Bachelor’s Degree is in Finance and he holds two Master’s Degrees; one in Business Administration and one in the Art of Teaching. These credentials have led to a variety of management positions.
For the last decade, he’s been the Vice President of United States Strongman, building awareness and partnerships for the organization, and raising money for charity. Simultaneously, he’s been a high school track coach and a business and mathematics teacher. His knowledge of business and his teacher’s ability to articulate have made him an invaluable part of the team.
When he’s not crunching numbers for Longworth, you can find John at the gym, competing in strength athletics, teaching, coaching track and field, or refining his domestic skills as “Super Dad” for his two children.
2 – Number of children he and his wife, Amanda, had as they simultaneously completed their master’s degrees in TWO YEARS
640 – Best deadlift, to date
1 – State track championships earned as coach
13 – Years in the sport of strongman, and counting
18 – Average number of witty comebacks per hour